Forthcoming Events
all held at:
Henley-
Golf & Country Club
Thursday 16th September 2010 Networking Event & Lunch
12.00 o’clock to 2.15pm
Presented by: Richard Suthons -
Richard Suthons Associates
MEMBERSHIP
With effect from 1 September 2009, membership of the Warwickshire Business Club is FREE. The individual annual membership fee of £50 and the corporate annual membership fee of £150 have been scrapped! To become a member, all you have to do is attend just one networking event and this entitles you to free membership of the club.
proud to be networking since 1982
Magazine Features as a Means to Promote Your Business
by Stefan Drew of Stefan Drew Associates
Media releases can lead to stories in newspapers or magazines as well as magazine features. Features can focus on a range of topics subject to the magazine’s remit and the editor’s whim. For example the topic might be gardening or be part of a series of articles on home decoration, ….. in fact it might be about almost anything.
In some cases it is quite difficult to find a way to “promote” an organisation or product via features as the magazines wants a feature and you will want to promote a service or product. This was the case when I was requested to promote an independent girls’ school. Written purely about the school the feature would have been a poorly veiled advert and would not have fitted the magazine’s ethos.
However when based around one of the school's employees who had recently been awarded the Arctic Emblem for convey duties during the last war and, at the age of 81, was still working the feature became interesting and newsworthy. The story was published over two full pages of the magazine, at no cost to my client and, by using a large photograph, which included the school sign, promoted the organisation far better than an expensive advert is ever likely to do.
You can see the schools article here:
Stefan Drew is an experienced management and marketing consultant and is well known for delivering outstanding marketing strategies for his clients.
Resource -
Articles written by members of Warwickshire Business Club
Copyright (C) 2009 Warwickshire Business Club. All rights reserved.
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